Ukulungeleqalakuphrojekthi yakho elandelayo yokubonisa esitolo?
Izikhulu Zezitolo Ezinkulu zase-Australia: Amathrendi, Izinto Ezintsha, kanye Nabaholi Bemakethe
I-Australia, ebekwe njengezwe lesithupha ngobukhulu emhlabeni, isibe yisibonakaliso sabantu abaveleleimikhiqizongenxa yezimo zayo zebhizinisi ezinhle kanye nenani labantu abasezingeni eliphezulu. Lokhu kube njalo ikakhulukazi emkhakheni wezokudla, lapho imikhiqizo ikhula khona kakhulu ngenxa yamathemba emakethe athembisayo ezweni.
E-Australia, ukuncintisana phakathi kwemikhiqizo eyaziwayo ezindaweni ezahlukahlukene kuyakhula, okunciphisa igebe lemakethe ngempumelelo. Lokhu kuguquguquka kukhuthaza indawo lapho izimpahla nezinsizakalo ezisezingeni eliphezulu kuphela ezanele abathengi base-Australia, abajabulela izinketho eziningi. Lokhu kukhetha okuningi kunika amandla abantu bendawo ukuthi bakhethe kuphela lokho okuhambisana kahle nezintandokazi zabo, okufaka isandla emikhakheni yokuthengisa neyokudla echumayo.
Kusukela ezitolo ezinkulu zase-Australia ezisezingeni eliphezulu ezinikeza okuhlangenwe nakho kokuthenga okuhlakaniphile kuya ezimakethe zendawo ezingabizi kakhulu, ikhwalithi ihlala ingashintshi, okuqinisekisa ukuthi zonke izidingo zokudla ziyahlangatshezwa ngezindinganiso eziphakeme kakhulu.
Kungakhathaliseki ukuthi ufuna izitolo ezinkulu ezinhle kakhulu e-Australia noma inani elihle kakhulu lemali, lesi sihloko sinikeza yonke imininingwane ebalulekile edingekayo ukuze uzulazule endaweni ehlukahlukene yezitolo ezinkulu e-Australia.
Isimo Sezitolo Ezinkulu zase-Australia ngo-2023
Ngo-2023, indawo yezitolo ezinkulu e-Australia ikhombisa izitolo zokudla ezingu-2,186, okubonisa ukwehla okuncane okungu-0.7% kusukela ngonyaka odlule. Lokhu kwehla okuncane kugqamisa isimo sokuncintisana semakethe yokuthengisa njengoba izitolo zivumelana nezidingo zabathengi ezishintshashintshayo.
Okuhlangenwe Nakho Okuyingqayizivele Kwesitolo Esikhulu Esingaphansi Kwe-
Izitolo ezinkulu zase-Australia zinikeza ulwazi oluhlukile lokuthenga, oluzihlukanisa nezinye izitolo zomhlaba wonke. Izakhiwo zezitolo ezinkulu zenzelwe ukwanelisa zonke izinto ezibalulekile ezilindelekile ezitolo, zinikeza uhambo oluphelele lokuthenga ngaphansi kophahla olulodwa.
1. Ukuba khona Kuzwelonke:
Njengoba kunezitolo ezinkulu ezisakazeke ezweni lonke, izitolo ezinkulu zisendaweni ekahle yokukhonza imiphakathi eyahlukahlukene. Lezi zikhungo zisebenzisa amasu athuthukile ukuvikela izimpahla zazo, okunciphisa ngempumelelo izehlakalo zokweba ezitolo.
2. Izinhlelo Zokuthenga Ezisimeme:
Iningi lezitolo ezinkulu e-Australia liphendule ezinkingeni zemvelo ngokunikeza izindawo ezibekiwe ukuze amakhasimende ashiye izikhwama zokuthenga ezengeziwe. Lesi sinyathelo sikhuthaza abathengi ukuthi basebenzise kabusha izikhwama futhi bazithathe lapho bevakashela okulandelayo, okubonisa ukuzibophezela ekusimameni.
3. Ukuhlukahluka Komkhiqizo:
Ukuhlukahluka kwamasiko ase-Australia kuye kwashukumisela izitolo ezinkulu ukuthi zithenge imikhiqizo eminingi ehlukahlukene. Lokhu kuholele ekuncintisaneni okukhulu, okukhuthaza abathengisi ukuthi bahlukanise imikhiqizo yabo. Manje sekuvamile ukuthola imikhiqizo ehlukahlukene kusukela ezintweni zasekhaya kanye nezinto zikagesi kuya ezingutsheni nasezitolo zokudla ngaphansi kophahla olulodwa, okubonisa izinga elisha lezitolo zase-Australia.
4. Izintandokazi Zendawo:
Abantu base-Australia baziwa ngokunambitheka kwabo okucacile kanye nesidingo sekhwalithi. Lokhu kuthonye ukukhethwa kwemikhiqizo etholakala ezitolo ezinkulu, okuqinisekisa ukuthi kutholakala izinto eziningi ezisezingeni eliphezulu nezikhangayo.
Ukwamukela Isikhathi Sedijithali Ekuthengeni Ukudla
Ukushintshela ezixazululweni zedijithali sekuvele kakhulu ngeizitolo ezinkuluUkusebenzisa amapulatifomu aku-inthanethi ukuze kufinyelelwe amakhasimende abo. Ukuzulazula ezindleleni ezimatasa noma ukubhekana nethrafikhi kungaba nzima kwabaningi, yilapho izitayela zokudla eziku-inthanethi ziqala khona ukusebenza. E-Australia, izitolo ezinkulu ezifana neTesco neMorrisons, ngisho nezitolo ezikhethekile ezifana ne-Iceland, zinikeza lula ukulethwa ekhaya. Le nsizakalo ifinyelela emabhizinisini okudla aku-inthanethi kuphela, akhiphe indawo emakethe. Nokho, ukutholakala kokulethwa ku-inthanethi kuthonywa indawo, kanti ezinye izindawo zinezinketho eziningi kunezinye.
Izinsizakalo Zekhithi Yokudla:Esinye isici esikhulayo e-Australia ukuthandwa kwezinkampani zama-meal-kit. Lezi zinsizakalo ziletha izithako kanye nezindlela zokupheka ezilungiselelwe kusengaphambili emnyango wakho, okukuvumela ukuthi ujabulele ukudla okuphekwe ekhaya ngomzamo omncane.
Izitolo Ezinkulu Eziyi-10 Eziphezulu e-Australia
1. I-Woolworths: Ilawula Imakethe Yokuthengisa
I-Woolworths, eyasungulwa ngo-1924, isiphenduke uchungechunge olukhulu lwezitolo ezinkulu e-Australia olunesabelo semakethe esingu-37% esiphezulu. Isebenza ezitolo ezingu-995 futhi iqasha abantu abangaphezu kuka-115,000, okwenza kube yitshe lesisekelo somnotho wase-Australia. I-Woolworths ivelele ekuhlinzekeni ngemikhiqizo ehlukahlukene kusukela ekudleni okuyisisekelo kuya ezintweni ezisezingeni eliphezulu, ihlinzeka ngokuthanda okuhlukahlukene kwabathengi. Ukuzibophezela kwayo ekwanelisekeni kwamakhasimende kubonakala ngezinhlelo ezintsha ezifana ne-Bunch club, evumela amakhasimende ukuthi azame okusha.imikhiqizofuthi unikeze impendulo, kanye nohlelo oluqinile lwemivuzo oluthuthukisa ukwethembeka kwamakhasimende ngokunikeza amaphuzu angasetshenziswa ekuthengeni. I-Woolworths iphinde yenza intuthuko ebalulekile ekuzinzeni, ihlose ukunciphisa ukuthinteka kwayo kwemvelo ngezinhlelo ezifana nokunciphisa ukusetshenziswa kwepulasitiki kanye nokusetshenziswa kwamandla.
2. AmaColes: Inhlanganisela Yesiko Nenani
I-Coles, eyasungulwa ngo-1914, inesabelo esingu-28% semakethe futhi isebenzisa izitolo ezingu-833 kulo lonke elase-Australia. Iyaziwa ngokuziphatha kwayo okunenani, okuhlanganiswe namasu ayo entengo kanye nemikhiqizo. Uhlelo olubanzi lwe-Coles lwe-Flybuys lungomunye wemivuzo ephelele kakhulu.izinhleloezweni, inikeza amakhasimende amaphuzu angashintshaniswa ngezaphulelo kanye namadili, ngaleyo ndlela kukhuthazwe ukugcinwa kwamakhasimende nokwaneliseka. I-Coles izibophezele nasekubandakanyekeni komphakathi kanye nokusimama, ngemizamo ehlose ukunciphisa imfucuza kanye nokukhuthaza imikhuba enobungani nemvelo kuyo yonke indawo yayo.imisebenzi.
3. I-Aldi: Ukuchaza Kabusha Ukuthengeka
I-Aldi ishintshe indawo yezitolo ezinkulu zase-Australia selokhu yaqala ukusebenza ngo-2001, okwamanje iphethe u-10% wemakethe enezitolo ezingaphezu kuka-570. Ngokungafani nezitolo ezinkulu zendabuko, imodeli yebhizinisi lika-Aldi igxile ekusebenzeni kahle okuphezulu kanye nezindleko eziphansi zokukhokha ukuze inikeze amanani aphansi kakhulu. Ngokuyinhloko igcina izinto ezithengiswa ngamalebula azimele, inciphisa ukuncika kumaphrimiyamu omkhiqizo ngenkathi iqinisekisa ikhwalithi. Indlela ka-Aldi yethule indlela entsha yokwenza izintoukuthengisa, egcizelela ukuthi amanani aphansi akudingeki abeke engcupheni ikhwalithi, okuyinto ebilokhu ikhanga kakhulu ngesikhathi sokwehla komnotho.
4. Izitolo Ezinkulu ZaseDrake: Ukuthuthukisa Ulwazi Lwamakhasimende
Izitolo ezinkulu zaseDrake, nakuba zincane ngenani elinezindawo ezingaphezu kuka-60, seziphenduke indawo ethandwayo.umholiekusungulweni kwezinto ezintsha ezitolo eNingizimu ye-Australia. Yasungulwa ngo-1974, iDrake yethule izinto eziningi zokuqala emakethe, njengejusi elisha esitolo kanye nama-kombucha taps, kanye nezinketho ze-gourmet deli. Lezi zinto ezintsha azigcini nje ngokuhlukanisa iDrake kubancintisani bayo kodwa futhi zithuthukisa ulwazi lokuthenga ngokuhlinzeka ngokulula kanye nokunethezeka. Ukuzibophezela kukaDrake ezintweni ezintsha ezigxile kumakhasimende kuyaqhubeka nokukhuthaza ukukhula nokuthandwa kwayo.
5. IGA: Ukusekela Umthengisi Ozimele
I-IGA isebenzisa inethiwekhi yezitolo ezingu-1,455 eziphethwe ngokuzimela, okwenza kube ngumdlali omkhulu emakethe yase-Australia. Lo modeli usekela ibhizinisi lendawo ngokuvumela abanikazi bezitolo ukuthi bahlele okunikezwayo kwabo ngokwezidingo zomphakathi. Izitolo ze-IGA zivame ukuba yizikhungo zomphakathi, zibonisa okuthandwa yindawo futhi zikhuthaza ulwazi lomuntu siqu lokuthenga. Uhlelo lwe-IGA Rewards lwenza kube ngokwakho ulwazi lwamakhasimende ngamadili aqondiwe kanye nokukhushulwa. Ngaphezu kwalokho, ukugxila kwe-IGA ekutholeni izinto endaweni kusekela abakhiqizi base-Australia futhi kunciphisa ubunzima be-supply chain.
6. Izimakethe zaseHarris Farm: Isazi Sokudla Okusha
I-Harris Farm Markets ithole indawo emakethe yokuthengisa yase-Australia ngokugxila emikhiqizweni yokudla okusha, okuvela epulazini, kanye nemikhiqizo yokudla emnandi ezitolo zayo ezingu-27. Njengoba iyibhizinisi eliqhutshwa ngumndeni selokhu lasungulwa, i-Harris Farm akuyona nje isitolo esikhulu kodwa yindawo yabathandi bokudla abafuna ikhwalithi nokusha. Uhlelo lwabo lokwethembeka, i-Friend of the Farm, luthuthukisa ukuzibandakanya kwamakhasimende ngokunikeza amadili akhethekile kanye nezaphulelo, ikakhulukazi emikhiqizweni yekhwalithi ephezulu, inakekela izidingo zabathengi abaqondayo ababeka phambili ikhwalithi kunentengo.
7. I-Foodland: I-Staple yaseNingizimu Australia
Yasungulwa ngo-1871, i-Foodland isikhule yaba yisikhungo esithandwayo eNingizimu Australia enezitolo ezingaphezu kuka-90. Leli bhizinisi eliphethwe ngumndeni liziqhenya ngokusekela abahlinzeki bendawo nokugcina umphakathi uzizwa usondelene ezitolo zalo. I-Foodland iyazihlukanisa ngokuzibophezela emikhiqizweni yendawo, ivame ukuhlinzeka ngeplatifomu yabakhiqizi bendawo lapho izitolo ezinkulu zingakwenzi lokho. Ukugxila kwabo enkonzweni yomuntu siqu kanye nokubandakanyeka komphakathi, kuhlanganisweukuncintisanaintengo, iqinisekisa ukwethembekaikhasimendeisisekelo kanye nesikhundla esiyingqayizivele emakethe.
8. I-FoodWorks: Inethiwekhi Yomphakathi Ephakathi
Njengoba inezitolo ezingaphezu kuka-700 ezweni lonke, i-FoodWorks isebenza njengebhuloho phakathi kokusebenza kahle kweketanga elikhulu kanye nokusondelana kwezitolo zasendaweni. Imodeli yabo yebhizinisi isekela izitolo eziphethwe yizinkampani kanye nezizimele, ihlinzeka ngohlaka oluguquguqukayo oluvumelana nezidingo zasendaweni. Uhlelo lwe-Smart Rewards kwa-FoodWorks lwenzelwe ukukhuthaza ukukhetha indlela yokuphila enempilo phakathi kwabathengi ngokuhlanganisa imivuzo nokuthenga okuhlangabezana nezindinganiso ezithile zezempilo. Le ndlela entsha ayigcini nje ngokukhuthazaikhasimendeukwethembeka kodwa futhi kusekela izinhlelo zezempilo zomphakathi, okwenza i-FoodWorks ibe ngumuntu obalulekile ekuthengiseni okugxile emphakathini.
9. Umthengisi Wezitolo Onobungane: Inethiwekhi Yamakhasimende Ahamba Phambili
I-Friendly Grocer, eyayaziwa ngokuthi i-Four Square, isebenza ezitolo ezingaphezu kuka-450 e-Australia. Lolu chungechunge lwakhe idumela layo ngensizakalo esezingeni eliphezulu kanye nendlela yokubheka amakhasimende kuqala, okuqinisekisa ukuthi isitolo ngasinye sigcina izinga eliphezulu lokunikezwa komkhiqizo kanye nokusebenzisana namakhasimende. Ukukhushulwa okuvamile kanye namadili, okugqanyiswe ku-Friendly Grocer Catalog, kugcina amakhasimende ehilelekile futhi kunikeza inani elengeziwe, okuqinisa ukuzibophezela komkhiqizo kwikhwalithi kanye nensizakalo. I-Friendly Grocer ihlala iyindawo ethandwayo yendawoIsuphamakethe, eyaziwa ngokuthinta kwayo komuntu siqu kanye nomuzwa womphakathi.
10. I-Costco: Indlu Enamandla Yokuthenga Ngobuningi
I-Costco isibe ngumdlali omkhulu emakethe yokuthengisa yase-Australia ngemodeli yayo ehlukile yekilabhu yokugcina impahla esekelwe kubulungu. Selokhu yavula isitolo sayo sokuqala eMelbourne ngo-2009, i-Costco inwebe ezindaweni eziyi-12 ezweni lonke, inikeza imikhiqizo eminingi ngobuningi ngamanani aphansi kakhulu. Lo modeli ukhanga kakhulu imindeni namabhizinisi aqaphela isabelomali afuna ukonga ngokuthenga ngobuningi obukhulu. Imali yobulungu, yize ekuqaleni ibhekwa njengesithiyo, inikeza ukonga kwesikhathi eside kanye nokufinyelela okukhethekile kwikhwalithi ephezulu.imikhiqizo, okwenza i-Costco ibe ukukhetha okuhamba phambili kwabathengi abasebenzisa inzuzo.
Izitolo Ezinkulu zase-Australia
Isabelo Semakethe NobuholiEnkundleni yokuncintisana yezitolo ezinkulu zase-Australia, iWoolworths iphethe isicoco ngesabelo semakethe esikhulu esingu-37%, okwenza kube uchungechunge olukhulu lwezitolo ezinkulu ezweni. Akukude kakhulu neColes, enesabelo esikhulu esingu-28%, edlala indima ebalulekile ekwakheni izitayela zokuthengisa kanye nezintandokazi zabathengi. I-Aldi, eyaziwa ngesu layo lentengo engabizi kakhulu, ikhule ngendlela emangalisayo kusukela ku-4% ngo-2009 kuya ku-11% namuhla, okubonisa ukushintshela ekuthengeni okugxile enzuzweni. I-Metcash, ehweba njenge-IGA, inakekela imakethe eyingqayizivele enesabelo esingu-7%, igxile ezinsizakalweni ezenzelwe umuntu siqu kanye nokuthengisa okugxile emphakathini.
Izintandokazi Zabathengi Nezindlela Zokuthambekela
Ukuthandwa kanye nezibalo zabantuI-Woolworths akuyona nje kuphela isitolo esikhulu kodwa futhi esithandwa kakhulu, lapho ama-35% abantu base-Australia beyithanda ngenxa yezidingo zabo zokudla. I-Coles ilandela eduze, ithandwa ama-35% abantu. Ngokuthakazelisayo, i-Aldi ne-IGA zibonisa ukuthambekela okuhlukahlukene kwabantu; i-Aldi ithandwa kakhulu ngabesilisa (36%), kuyilapho iminikelo ehlukile ye-IGA ikhanga ama-35% abathengi besilisa. I-Woolworths ithinta isizukulwane Z, ibamba ama-54% okuthandayo kokuthenga, okubonisa ukufinyelela okunamandla komkhiqizo kanye nokuhlukahluka kwemikhiqizo okuhambisana nabathengi abasebasha.
Imikhuba Yokusebenzisa Imali
Ukuhlaziywa Kwezindleko ZokudlaNgokusho kwe-Australian Bureau of Statistics (ABS), abantu base-Australia basebenzise cishe amaRandi ayizigidi eziyizinkulungwane eziyi-10.6 ezitolo ezinkulu kusukela ngoFebhuwari 2022, okulinganiselwa kumaRandi angu-485 ngomuntu ngamunye. Lokhu kwaphawula ukwehla kusukela ngoMashi 2020, lapho ukuthenga ngokwesaba okuhlobene nokuqubuka kwe-SARS-CoV-2 kwaphoqa ukusetshenziswa kwemali kwaba amaRandi ayizigidi eziyizinkulungwane eziyi-11.9, noma amaRandi angu-562 ngomuntu ngamunye. Le datha ayibonisi nje kuphela umthelela wemicimbi yomhlaba wonke ekuthengeni ukudla kodwa futhi nokuzivumelanisa nezimo kwamaketanga ezitolo ezinkulu ekuphatheni izinselele zochungechunge lokuhlinzeka.
Ukwanda Kwemakethe Nokungabikho Kwe-Walmart
Ithonya Lokuthengisa Kwamazwe NgamazweNgokuphambene nalokho okulindelekile, i-Walmart, inkampani enkulu yezitolo yaseMelika, ayinakho e-Australia, okuvumela izinkampani ezinkulu zasendaweni ezifana neWoolworths neColes ukuthi zibuse imakethe. Lokhu kungabikho kuyinzuzo yamasu ezinkampanini zasendaweni, ezihlela izinsizakalo zazo ngokwezinhlobo zabantu base-Australia kanye nezintandokazi ngaphandle kokuncintisana okuqondile okuvela ku-Walmart.
Umbono Wesikhathi Esizayo kanye Nezindlela Ezisetshenziswa Ku-inthanethi
Ukukhula kanye nokuguqulwa kwedijithaliUmkhakha wezitolo ezinkulu e-Australia ulungele ukukhula okuqhubekayo, uqhutshwa izimo zebhizinisi ezinhle kanye nokufika kwezivakashi ezifuna imikhiqizo ehlukahlukene nekhwalithi ephezulu. Ngenxa yalokho, izitolo ezinkulu azigcini nje ngokuthuthukisa okuhlangenwe nakho kwangaphakathi esitolo kodwa futhi zandisa nokuba khona kwazo kwedijithali. Ukuthenga ukudla ku-inthanethi kuyakhula, kanye nemikhiqizo esunguliwe evumelana ne-e-commerce ukuze ihlangabezane nokuthanda kwabathengi okwandayo ukuze kube lula.
Isiphetho:
Ekuphetheni, imboni yezitolo ezinkulu zase-Australia imele imakethe eqinile neguqukayo enakekela ngempumelelo isisekelo sabathengi abahlukahlukene. Njengoba iziqhwaga ezifana neWoolworths neColes zibusa indawo, kanye nabadlali abasha abafana ne-Aldi ne-IGA bekha izindawo ezihlukile, indawo inokuncintisana futhi icebile ngamathuba. Ukushintshela emikhubeni eqhubekayo kanye nokwamukelwa kokuguqulwa kwedijithali kubeka amazinga amasha ngaphakathiimboniNjengoba izitolo ezinkulu zase-Australia ziqhubeka nokuzivumelanisa nezintandokazi zabantu abaqaphela imvelo nabanolwazi oluthe xaxa kwezobuchwepheshe, zilungele impumelelo enkulu nakakhulu esikhathini esizayo.
Kulabo abafuna ikhwalithi, ukuhlukahluka, kanye nokulula kokuhlangenwe nakho kwabo kokuthenga, izitolo ezinkulu zase-Australia zinikeza izinketho eziningi zomhlaba okunzima ukuzifanisa. Ngokutshalwa kwezimali okuqhubekayo kokubili kwingqalasizinda ebonakalayo neyedijithali, laba bathengisi baqinisekisa ukuthi umkhakha wezitolo ezinkulu zase-Australia uhlala uphambili emhlabeni jikelele.ukuthengisaukusungula izinto ezintsha.
Xhumana noUsSikumema ukuthi wabelane ngolwazi lwakho kanye nezintandokazi zakho.Isuphamaketheingabe uyintandokazi yakho futhi kungani? Ukuqonda kwakho kusisiza ukuthi sikuqonde futhi sikukhonze kangcono. Shiya amazwana ngezansi!
Ever Gi-lory Fizicathulo,
Itholakala eXiamen naseZhangzhou, eShayina, ingumkhiqizi ovelele onolwazi olungaphezu kweminyaka eyi-17 ekukhiqizeni imikhiqizo eyenziwe ngokwezifiso,ama-racks okubonisa asezingeni eliphezulukanye namashalofu. Indawo yonke yokukhiqiza yenkampani idlula amamitha-skwele angu-64,000, enomthamo wanyanga zonke wezitsha ezingaphezu kuka-120.inkampaniIhlala ibeka phambili amakhasimende ayo futhi igxile ekuhlinzekeni ngezixazululo ezahlukahlukene ezisebenzayo, kanye namanani ancintisanayo kanye nensizakalo esheshayo, okuye kwazuza ukwethenjwa kwamakhasimende amaningi emhlabeni jikelele. Unyaka ngamunye odlulayo, inkampani ikhula kancane kancane futhi ihlala izibophezele ekuletheni insizakalo ephumelelayo kanye nomthamo omkhulu wokukhiqiza kuyo.amakhasimende.
Ama-Ever Glory Fixturesuye wahola imboni ngokuqhubekayo ekusunguleni izinto ezintsha, wazibophezela ekufuneni njalo izinto zokwakha zakamuva, imiklamo, kanyeukukhiqizaubuchwepheshe bokunikeza amakhasimende izixazululo zokubonisa ezihlukile nezisebenzayo. Ithimba locwaningo nentuthuko le-EGF likhuthaza ngenkuthaloubuchwephesheukusungula izinto ezintsha ukuze kuhlangatshezwane nezidingo ezishintshayo zeamakhasimendefuthi ifaka ubuchwepheshe bamuva obuzinzile ekwakhiweni komkhiqizo kanyeukukhiqiza izinqubo.
Kwenzenjani?
Isikhathi sokuthunyelwe: Ephreli-11-2024