Ilungeleqalakuphrojekthi yakho yokubonisa yesitolo esilandelayo?
I-Supermarket Giants yase-Australia: Amathrendi, Amasu amasha, Nabaholi Bemakethe
I-Australia, ekleliswe njengezwe lesithupha ngobukhulu emhlabeni, isiphenduke isibani kwabavelelebrandngenxa yezimo zayo zebhizinisi ezivumayo kanye nenani labantu bezinga eliphezulu.Lokhu kube njalo ikakhulukazi emkhakheni wegrosa, lapho imikhiqizo yanda kakhulu ngenxa yemakethe yemakethe ethembisayo yezwe.
E-Australia, ukuncintisana phakathi kwemikhiqizo eyaziwayo kuzo zonke izindawo ezihlukahlukene kuyaqina, kunciphisa ngempumelelo igebe lemakethe.Lokhu okuguquguqukayo kukhuthaza indawo lapho izimpahla namasevisi ekhwalithi ephezulu kuphela anele kubathengi base-Australia, abajabulela ukukhetha okubanzi.Lobu buningi bezinketho bunika amandla abantu bendawo ukuthi bakhethe kuphela lokho okufanelana kakhulu nalokho abakuthandayo, okunikela emikhakheni echumayo yezitolo negilosa.
Kusukela ezitolo ezinkulu zase-Australia ezinikeza ukuzizwisa kokuthenga okuhlakaniphile kuya ezimakethe zasendaweni ezivumelana nesabelomali, ikhwalithi ihlala iqinile, iqinisekisa ukuthi zonke izidingo zegrosa zihlangatshezwa nezindinganiso eziphakeme kakhulu.
Kungakhathaliseki ukuthi ufuna izitolo ezinkulu zase-Australia noma inani elingcono kakhulu lemali, lesi sihloko sinikeza yonke imininingwane ebalulekile edingekayo ukuze uzulazule endaweni yesitolo esikhulu e-Australia.
I-Landscape yezitolo ezinkulu zase-Australia ngo-2023
Ngo-2023, indawo yesuphamakethe e-Australia ikhombisa izitolo zegrosa eziyi-2,186, okukhombisa ukwehla okungatheni ngo-0.7% kunonyaka odlule.Lokhu kwehliswa okucashile kuveza isimo sokuncintisana semakethe yokudayisa njengoba izitolo zijwayelana nezimfuno eziguqukayo zabathengi.
I-Unique Supermarket Experience Down Under
Izitolo ezinkulu zase-Australia zinikeza okuhlangenwe nakho kokuthenga okuhlukile, okubenza bahluke kozakwabo bomhlaba.Amafomethi esitolo amakhulu aklanyelwe ukubhekelela zonke izinto ezibalulekile ezilindelwe ezitolo, ahlinzeke ngohambo lokuthenga olubanzi ngaphansi kophahla olulodwa.
1. Ubukhona Bezwe Lonke:
Njengoba amaketanga esabalele ezweni lonke, izitolo ezinkulu zisendaweni ekahle ukuze zisize imiphakathi eyahlukene.Lezi zikhungo zisebenzisa amasu athuthukile ukuze zivikele izinto ezithengiswayo, zinciphise ngempumelelo izehlakalo zokweba ezitolo.
2. Izinyathelo Zokuthenga Ezizinzile:
Izitolo ezinkulu eziningi e-Australia ziphendule ezinkingeni zemvelo ngokunikeza amakhasimende izindawo ezikhethiwe zokushiya izikhwama zokuthenga ezengeziwe.Lolu hlelo lukhuthaza abathengi ukuthi baphinde basebenzise izikhwama futhi bazilande lapho bevakasha, okubonisa ukuzibophezela ekusimameni.
3. Ukuhlukahluka Komkhiqizo:
Ukuhlukahluka kwamasiko e-Australia kuye kwabangela izitolo ezinkulu ukuthi zigcine izinhlobonhlobo zemikhiqizo.Lokhu kuholele ekukhulisweni kokuncintisana, kukhuthaze abathengisi ukuthi bahlukanise iminikelo yabo.Manje sekuyinsakavukela umchilo wesidwaba ukuthola uhla lwemikhiqizo kusukela ezimpahleni zasendlini nezinto zikagesi kuye kwezimpahla zokugqoka negilosa ngaphansi kophahla olulodwa, okubonisa izinga elisha lezitolo zase-Australia.
4. Okuncanyelwayo Kwasendaweni:
Abantu base-Australia baziwa ngokunambitheka kwabo okuhlukanisayo kanye nesidingo sekhwalithi.Lokhu kube nomthelela ekukhethweni komkhiqizo otholakala ezitolo ezinkulu, kwaqinisekisa ukuthi kukhona uhla lwezinto ezisezingeni eliphezulu nezikhangayo.
Ukwamukela Iminyaka Yedijithali Ekuthengeni Igrosa
Ukushintshela kuzixazululo zedijithali sekugqame kakhulunezitolo ezinkuluukusebenzisa izinkundla ze-inthanethi ukufinyelela amakhasimende abo.Ukuzulazula ezindleleni ezimatasa noma ukubhekana nethrafikhi kungase kube nzima kwabaningi, kulapho amathrendi egilosa eqala khona ukusebenza.E-Australia, izitolo ezinkulu ezifana neTesco neMorrisons, ngisho nezitolo ezikhethekile ezifana ne-Iceland, zihlinzeka ngokukhululeka kokulethwa kwasekhaya.Le sevisi idlulela emabhizinisini egrosa aku-inthanethi kuphela, aveze indawo emakethe.Ukutholakala kokulethwa kwe-inthanethi, nokho, kuthonywa indawo yendawo, ezinye izindawo zinezinketho eziningi kunezinye.
Amasevisi Ekhithi Yokudla:Omunye umkhuba ovelayo e-Australia ukuthandwa kwezinkampani zamakhithi okudla.Lawa masevisi aletha izithako ezihlukaniswe kusengaphambili nezindlela zokupheka khona kanye emnyango wakho, okukuvumela ukuba ujabulele ukudla okuphekwe ekhaya ngomzamo omncane.
Izitolo ezinkulu eziyi-10 eziphezulu e-Australia
1. I-Woolworths: Ibusa Imakethe Yokudayisa
I-Woolworths, eyasungulwa ngo-1924, isiguquke yaba yisuphamakethe enkulu kunazo zonke e-Australia enesabelo semakethe esingu-37%.Isebenza ezitolo ezingama-995 futhi iqashe abantu abangaphezu kuka-115,000, okuyenza ibe yisisekelo somnotho wase-Australia.I-Woolworths ihamba phambili ekuhlinzekeni ngezinhlobonhlobo zemikhiqizo esukela ekudleni okuyisisekelo kuya ezintweni ezidliwayo, ehlinzeka ngezinto ezithandwa ngabathengi.Ukuzinikela kwayo ekwanelisekeni kwamakhasimende kubonakala ngezinhlelo ezintsha ezifana neklabhu yeBunch, evumela amakhasimende ukuthi azame okusha.imikhiqizofuthi unikeze impendulo, kanye nohlelo oluqinile lwemiklomelo oluthuthukisa ukwethembeka kwekhasimende ngokunikeza amaphuzu asebenzisekayo ekuthengeni.I-Woolworths iphinde yenze amagxathu abalulekile ekusimameni, ihlose ukunciphisa indawo yayo yemvelo ngokusebenzisa izinhlelo ezinjengokunciphisa ukusetshenziswa kwepulasitiki kanye nokusetshenziswa kwamandla.
2. Ama-Coles: Ingxube Yesiko kanye Nenani
I-Coles, eyasungulwa ngo-1914, ibamba ingxenye yemakethe engama-28% futhi isebenzisa izitolo ezingama-833 kulo lonke elase-Australia.Idume ngokuziphatha kwayo kwenani lemali, ehlanganiswe namasu ayo entengo namasu omkhiqizo.Uhlelo olubanzi luka-Coles lwe-Flybuys lungomunye wemivuzo ebanziizinhleloezweni, ukunikeza amakhasimende amaphuzu angashintshwa ukuze uthole izaphulelo namadili, ngaleyo ndlela kukhuthaze ukugcinwa nokwaneliseka kwamakhasimende.I-Coles iphinde izibophezele ekubandakanyekeni komphakathi nasekusimameni, ngemizamo ehloselwe ukunciphisa imfucuza kanye nokukhuthaza imikhuba eco-friendly kuyo yonke indawo.imisebenzi.
3. U-Aldi: Ukuchaza Kabusha Ukukwazi Ukuthenga
I-Aldi isilungise kabusha isimo sesitolo esikhulu sase-Australia kusukela yangena ngo-2001, okwamanje iphethe u-10% wemakethe enezitolo ezingaphezu kuka-570.Ngokungafani nezitolo ezinkulu zendabuko, imodeli yebhizinisi lika-Aldi igxile ekusebenzeni kahle okuphezulu kanye nezindleko eziphezulu eziphansi ukunikeza amanani aphansi kakhulu.Igcina ngokuyinhloko izinto ezinelebula yangasese, inciphisa ukuncika kumaphrimiyamu omkhiqizo kuyilapho iqinisekisa ikhwalithi.Indlela ka-Aldi yethule i-paradigm entshaokudayisa, egcizelela ukuthi amanani aphansi akudingeki ayekethise ikhwalithi, okuye kwakhanga ikakhulukazi phakathi nokuwohloka komnotho.
4. Izitolo ezinkulu zikaDrake: Isipiliyoni Sekhasimende Esisungulayo
Izitolo ezinkulu zikaDrake, nakuba zizincane ngesilinganiso ezinezindawo ezingaphezudlwana kuka-60, seziphenduke aumholiemisha yokudayisa eNingizimu ye-Australia.Isungulwe ngo-1974, uDrake wethule okokuqala okuningi emakethe, okufana nejusi emisha esitolo kanye nompompi be-kombucha, kanye nezinketho zokudla okumnandi.Lezi zindlela ezintsha azihlukanisi nje kuphela uDrake nezimbangi zakhe kodwa futhi zithuthukisa ulwazi lokuthenga ngokunikeza ukunethezeka kanye nokuthinta okunethezeka.Ukuzibophezela kukaDrake ekusunguleni okugxile kumakhasimende kuyaqhubeka nokugqugquzela ukukhula nokuduma kwayo.
5. I-IGA: Ukunqoba Umthengisi Ozimele
I-IGA isebenzisa inethiwekhi yezitolo ezizimele eziyi-1,455, okuyenza ibe ngumdlali omkhulu emakethe yase-Australia.Le modeli isekela ukuhweba kwasendaweni ngokuvumela abanikazi bezitolo ukuthi bahlelele ukunikezwa kwabo ngokwezidingo zomphakathi.Izitolo ze-IGA zivame ukuba yizindawo zomphakathi, ezibonisa okuthandwayo kwendawo futhi zikhuthaze ulwazi lomuntu siqu lokuthenga.Uhlelo lwe-IGA Rewards luqhubeka lwenza kube ngokwakho ukuzizwisa kwekhasimende ngamadili ahlosiwe namaphromoshini.Ngaphezu kwalokho, ukugxila kwe-IGA ekutholeni indawo kusiza abakhiqizi base-Australia futhi kunciphisa ubunzima bochungechunge lokuhlinzeka.
6. Harris Farm Markets: The Fresh Food Specialist
I-Harris Farm Markets yenze i-niche emakethe yokudayisa yase-Australia ngokwenza ngokukhethekile ukudla okusha, okutholakala epulazini, kanye nemikhiqizo yokudla okumnandi ezitolo zayo ezingama-27.Ibhizinisi eliqhutshwa umndeni selokhu lasungulwa, iHarris Farm akuyona nje isitolo esikhulu kodwa iyindawo yabathandi bokudla abafuna ikhwalithi nobusha.Uhlelo lwabo lokwethembeka, elithi Friend of the Farm, luthuthukisa ukusebenzelana kwamakhasimende ngokunikeza amadili akhethekile nezaphulelo, ikakhulukazi emikhiqizweni ephambili, ebhekelela izidingo zabathengi abaqaphelayo ababeka ikhwalithi kuqala kunani.
7. I-Foodland: I-South Australian Staple
Isungulwe ngo-1871, iFoodland isikhule yaba isikhungo esithandwayo eSouth Australia esinezitolo ezingaphezu kuka-90.Leli bhizinisi eliphethwe umndeni liyaziqhenya ngokweseka abahlinzeki bendawo kanye nokugcina ukuzwana komphakathi obumbene ezitolo zalo.I-Foodland iyazihlukanisa ngokuzibophezela emikhiqizweni yendawo, ngokuvamile ihlinzeka ngenkundla kubakhiqizi bendawo lapho amaketanga amakhulu engenzi.Ukugxila kwabo kusevisi yomuntu siqu kanye nokubandakanyeka komphakathi, kuhlangeneukuncintisanaamanani, iqinisekisa oqothoikhasimendeisisekelo kanye nesikhundla esiyingqayizivele emakethe.
8. I-FoodWorks: I-Community-Centric Network
Njengoba kunezitolo ezingaphezu kuka-700 ezweni lonke, i-FoodWorks isebenza njengebhuloho phakathi kokusebenza kahle kweketango elikhulu kanye nokusondelana kwesitolo sendawo.Imodeli yabo yebhizinisi isekela kokubili izitolo eziphethwe yizinkampani nezizimele, ihlinzeka ngohlaka oluguquguqukayo oluvumelana nezidingo zendawo.Uhlelo lwe-Smart Rewards kwa-FoodWorks luklanyelwe ukukhuthaza ukukhetha kwendlela yokuphila enempilo phakathi kwabathengi ngokuhlanganisa imiklomelo ekuthengeni okuhlangabezana nemibandela ethile yezempilo.Le ndlela entsha ayigcini nje ngokukhuthazaikhasimendeukwethembeka kodwa futhi isekela imizamo yezempilo yomphakathi, okwenza i-FoodWorks ibe umuntu oyinhloko ekuthengiseni okugxile emphakathini.
9. Igrosa Enobungane: Inethiwekhi Yekhasimende-Kuqala
I-Friendly Grocer, eyayaziwa ngokuthi i-Four Square, isebenzisa izitolo ezingaphezu kuka-450 e-Australia.Lolu chungechunge lwenze isithunzi salo kusevisi yekhwalithi ephezulu kanye nendlela yokuqala yekhasimende, iqinisekisa ukuthi isitolo ngasinye sigcina izinga eliphezulu lokunikezwa komkhiqizo nokusebenzisana kwamakhasimende.Amaphromoshini avamile namadili, aqokonyiswa kukhathalogi Yegrosa Enobungani, agcina amakhasimende ematasa futhi anikeze inani elingeziwe, okuqinisa ukuzibophezela komkhiqizo kukhwalithi nesevisi.I-Friendly Grocer isalokhu iyindawo ethandwayoIsuphamakethe, eyaziwa ngokuthinta kwayo komuntu siqu nomuzwa wayo womphakathi.
10. I-Costco: Indlu Yamandla Yokuthenga Ngobuningi
I-Costco isiphenduke umdlali omkhulu ngokushesha emakethe yokudayisa yase-Australia ngemodeli yayo eyingqayizivele yekilabhu ye-warehouse.Kusukela yavula isitolo sayo sokuqala eMelbourne ngo-2009, i-Costco iye yanda yafinyelela ezindaweni ezingu-12 ezweni lonke, ihlinzeka ngemikhiqizo eminingi ngobuningi ngamanani anciphe kakhulu.Le modeli ikhanga kakhulu emindenini eqaphela isabelomali kanye namabhizinisi afuna ukonga ngokuthenga amanani amakhulu.Imali yobulungu, nakuba ekuqaleni ibhekwa njengesithiyo, inikeza ukonga kwesikhathi eside kanye nokufinyelela okukhethekile kukhwalithi ephezulu.imikhiqizo, okwenza i-Costco ibe ukukhetha okuhamba phambili kubathengi abaqhutshwa inani.
I-Supermarket Giants yase-Australia
Ukwabelana Kwemakethe NobuholiEnkundleni yokuncintisana yezitolo ezinkulu zase-Australia, i-Woolworths ibambe isicoco ngesabelo semakethe esingu-37%, okuyenza ibe yisuphamakethe enkulu kunazo zonke ezweni.Akusekude ngemuva kukhona i-Coles, enesabelo esikhulu esingu-28%, edlala indima ebalulekile ekubumbeni izitayela zokuthengisa nokuthandwayo kwabathengi.I-Aldi, eyaziwa ngesu layo lokubiza amanani ngendlela eyongayo, ikhule ngokumangazayo isuka ku-4% ngo-2009 yaya ku-11% namuhla, okubonisa ukushintshela ekuthengeni okugxile entweni.I-Metcash, ehweba njenge-IGA, ibhekelela imakethe ye-niche enesabelo esingu-7%, egxile kusevisi yomuntu siqu kanye nokuthengisa okugxile emphakathini.
Izintandokazi zabathengi namathrendi
Ukuduma kanye Nezibalo zabantuI-Woolworths akuyona nje enkulu kunazo zonke kodwa futhi iyisuphamakethe edume kakhulu, abantu base-Australia abangu-35% bayikhetha ngezidingo zabo zegrosa.I-Coles ilandela eduze, ikhethwa ngabantu abangama-35%.Kuyathakazelisa ukuthi, i-Aldi ne-IGA ibonisa izitayela zabantu ezihlukene;I-Aldi ithandwa kancane ngamadoda (36%), kuyilapho iminikelo ehlukile ye-IGA iheha abathengi besilisa abangama-35%.U-Woolworths uhlabana kakhulu no-Gen Z, ethwebula u-54% wokuthenga abakuthandayo, okubonisa ukufinyeleleka okuqinile komkhiqizo kanye nezinhlobonhlobo zemikhiqizo ehambisana nabathengi abancane.
Imikhuba Yokuchitha
Ukuhlaziywa Kwezindleko ZokudlaNgokusho kwe-Australian Bureau of Statistics (ABS), abantu base-Australia basebenzise cishe ama-dollar ayizigidi eziyizinkulungwane eziyi-10.6 ezitolo ezinkulu kusukela ngoFebhuwari 2022, okulinganiselwa ku-$485 umuntu ngamunye.Lokhu kuphawule ukwehla kusukela ngoMashi 2020, lapho ukuthengwa kokwethuka okuhlobene nokuqubuka kwe-SARS-CoV-2 kwehlisa ukusetshenziswa kwemali ku- $11.9 billion, noma ama- $562 umuntu ngamunye.Le datha ayibonisi kuphela umthelela wemicimbi yomhlaba ekuthengeni igrosa kodwa futhi nokuvumelana nezimo kwezitolo ezinkulu ekulawuleni izinselele ze-supply chain.
Ukunwetshwa Kwemakethe kanye Nokungabikhona Kwama-Walmart
Ithonya Lokudayisa Kwamazwe NgamazweNgokuphambene nalokho obekulindelekile, i-Walmart, isikhondlakhondla sezitolo saseMelika, ayinakho e-Australia, ivumela izikhungo zamandla zendawo ezifana ne-Woolworths kanye ne-Coles ukuthi ilawule imakethe.Lokhu kungabibikho kuyinzuzo yamasu kumabhizinisi endawo, ahlanganisa izinsiza zawo ngendlela ehlukile yabantu base-Australia kanye nezintandokazi ngaphandle kokuncintisana okuqondile okuvela e-Walmart.
I-Outlook yekusasa kanye namathrendi aku-inthanethi
Ukukhula kanye Nokuguqulwa KwedijithaliUmkhakha wezitolo ezinkulu e-Australia ukulungele ukukhula okuqhubekayo, uqhutshwa izimo zebhizinisi ezivumayo kanye nobuningi bezivakashi ezifuna imikhiqizo ehlukahlukene nesezingeni eliphezulu.Ngenxa yalokho, izitolo ezinkulu azigcini nje ngokuthuthukisa okwenziwa esitolo kodwa futhi zandisa ukuba khona kwazo kwedijithali.Ukuthengwa kwegrosa ku-inthanethi kuyadlondlobala, nemikhiqizo esunguliwe ejwayelana ne-e-commerce ukuze kuhlangatshezwane nentandokazi ekhulayo yabathengi ukuze kube lula.
Isiphetho:
Sengiphetha, imboni yezitolo ezinkulu zase-Australia imele imakethe eqinile nethuthukayo ebhekelela ngempumelelo isisekelo sabathengi abahlukahlukene.Njengoba iziqhwaga ezifana no-Woolworths no-Coles bebusa indawo yesehlakalo, nabadlali abasungula izinto ezintsha abafana no-Aldi kanye ne-IGA abadweba izindawo ezihlukile, isimo sezwe siyaqhudelana futhi sicebile ngamathuba.Ukushintshela ezindleleni ezisimeme kanye nokwamukela uguquko lwedijithali kubeka amazinga amasha ngaphakathi kweimboni.Njengoba izitolo ezinkulu zase-Australia ziqhubeka nokujwayela izintandokazi zabantu abaya ngokuya beqaphela imvelo kanye ne-tech-savvy, balungele impumelelo enkulu nakakhulu esikhathini esizayo.
Kulabo abafuna ikhwalithi, ukuhlukahluka, kanye nokunethezeka kulwazi lwabo lokuthenga, izitolo ezinkulu zase-Australia zinikeza izinketho ezisezingeni lomhlaba okunzima ukuzifanisa.Ngokutshalwa kwezimali okuqhubekayo kuzo zombili izingqalasizinda ezibonakalayo nezidijithali, laba bathengisi baqinisekisa ukuthi umkhakha wezitolo ezinkulu zase-Australia uhlala uphambili emhlabeni jikelele.okudayisaemisha.
ZibandakanyeUsSikumema ukuthi wabelane ngezinto ozizwile kanye nezinto ozincamelayo.YikuphiIsuphamaketheintandokazi yakho futhi ngani?Imininingwane yakho isisiza ukuthi sikuqonde futhi sikukhonze kangcono.Shiya amazwana ngezansi!
Ever Glory Fizingubo,
Itholakala e-Xiamen nase-Zhangzhou, e-China, ingumkhiqizi ovelele oneminyaka engaphezu kwe-17 yobuchwepheshe ekukhiqizeni okwenziwe ngokwezifiso,ama-racks ekhwalithi ephezulunamashalofu.Ingqikithi yendawo yokukhiqiza yenkampani idlula amamitha-skwele angama-64,000, inamandla anyanga zonke weziqukathi ezingaphezu kuka-120.Iinkampaninjalo ibeka phambili amakhasimende ayo futhi igxile ekuhlinzekeni izixazululo ezihlukahlukene eziphumelelayo, kanye namanani ancintisanayo kanye nesevisi esheshayo, eye yazuza ukwethenjwa kwamakhasimende amaningi emhlabeni wonke.Unyaka ngamunye odlulayo, inkampani ikhula kancane kancane futhi izibophezele ekuletheni isevisi ephumelelayo namandla amakhulu okukhiqiza kuyoamakhasimende.
I-Ever Glory Fixturesihlale ihola imboni ekusunguleni izinto ezintsha, izibophezele ekuqhubekeni ifuna izinto zakamuva, imiklamo, kanyeukukhiqizaubuchwepheshe bokuhlinzeka amakhasimende ngezixazululo ezihlukile nezisebenzayo zokubonisa.Ithimba locwaningo nentuthuko le-EGF likhuthaza ngenkuthalokwezobuchwephesheemisha ukuhlangabezana nezidingo ezithuthukayo zeamakhasimendefuthi ihlanganisa ubuchwepheshe bakamuva obuzinzile ekwakhiweni komkhiqizo kanyeukukhiqiza izinqubo.
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Isikhathi sokuthumela: Apr-11-2024